Showcase 01 ·Product placement
How many touchpoints per product?
You launch a new variant and book 24 creators for six weeks. But how often was it really shown during the campaign, and not the variant they already had at home?
Of which new variant
41
Placements total
96
How you do it
Four steps to the answer.
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1
Create your creators as a group
Bundle all booked accounts in one campaign group, across platforms and in as many groups as you like in parallel.
@creator_eins@creator_zwei@creator_drei+ 21 more
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2
Filter period and product
Set the campaign period and filter specifically for the new variant instead of the brand as a whole.
Period 01.04. – 15.05.Product New variant Existing variants -
3
Open the evaluation
Placements per creator, format and point in time. Every detection can be checked against the video.
0:07 New variant, on screen0:22 New variant, mentioned0:41 Existing variant, on screen -
4
Get the result out
Pull the finished export or have the chatbot build the report for you as a PDF.
Export
CSV or XLSX
Chatbot
Report as PDF
What you see
The campaign, broken down.
All numbers on this page are illustrative and show what an evaluation looks like in MantaData.
Posts in period
187
24 Creator:innen
Placements total
96
all variants
Of which new variant
41
43 % of all placements
Without new variant
9
of 24 creators
Distribution by format
Per creator
+ 20 more creators · 22/146
What you read from it
Takeaways
43 %
Less than half of all placements were the new variant. The rest went to products that run anyway.
9/24
Nine booked creators did not show the new variant a single time in the whole period. Without the evaluation nobody would have noticed.
54 %
More than half of all placements ran in Stories. Without story tracking, over half of the campaign would have stayed invisible.
What does this look like for your campaign?
Bring your creator roster. We set up the first tracked products together.