Showcase 04 ·Creator comparison

Which creator really delivers?

18 creators, the same seeding, the same products, the same period. Some deliver visible results, others barely any. By followers and views both groups look almost identical.

Apply this to your roster
Creator comparison Sample data

@creator_eins

Place 1

24

Placements in 6 videos

@creator_zwoelf

Place 12

6

Placements in 6 videos

Top 5 of 18 63 % of all placements
Almost equal reach 1,9 million · 1,7 million

How you do it

Compare until the difference becomes visible.

  1. 1

    Pick group and period

    All creators who worked under the same conditions, in one group.

    Group Seeding Q2
    Period 8 weeks 18 Creator:innen
  2. 2

    Sort by your criteria

    Not every brand measures the same way. You decide what comes out on top.

    Sort by

    Placements Views Visibility Code mentions Growth
  3. 3

    Put two head to head

    Select two creators and compare them point by point instead of just reading ranks.

    @creator_eins
    @creator_zwoelf

    compare

What you see

Same seeding, two outcomes.

Creator comparison Sample data

Creator:innen

18

same seeding

Placements total

214

8 weeks

Top 5 of those

63 %

135 Placements

Without placement

4

of 18

Ranking, sorted by placements

# Creator:in Placements Views On screen Code mentioned
1 @creator_eins 24 1,9 million 71 % 18
2 @creator_zwei 21 1,2 million 64 % 13
3 @creator_drei 18 940 k 58 % 14
… 9 more 125 6,4 million 39 % 47
12 @creator_zwoelf 6 1,7 million 18 % 2

Direct comparison

@creator_eins Place 1
Budget 2.500 €
Reach 1,9 Mio.
Posts in period 34
Placements 24
Of which placed on screen 71 %
Main format Reel
Discount code mentioned 18×
Product in first half 79 %
@creator_zwoelf Place 12
Budget 2.500 €
Reach 1,7 Mio.
Posts in period 29
Placements 6
Of which placed on screen 18 %
Main format Story
Discount code mentioned 2×
Product in first half 31 %

What you read from it

Takeaways

4×

That many placements from rank 1 compared with rank 12, at practically the same reach. Selecting by followers leads you astray.

63 %

Almost two thirds of all placements come from five creators. The rest of the budget goes to accounts with little contribution.

4 of 18

Four delivered not a single placement in the whole period even though they received products. A concrete starting point for the next round.

Who in your roster really delivers?

Bring your creator roster. We put it side by side, by your criteria.

Contact us